Comverse, announced the availability of Klonies(TM) -- an innovative mobile avatar service that lets users personalize their handsets and their mobile communications.

With Klonies, subscribers create unique characters that reflect their personalities, moods and interests. Klonies can become users' alter-egos, representing how they want to be perceived in their mobile communications. Subscribers can change and create new Klonies from their handsets and use them as their Caller ID, SMS signature, wallpaper, and in many other mobile and Web services.

Personalization services such as wallpapers, ringtones and ringback tones are already generating billions of dollars of carrier revenue per year. While these services let users personalize their own phones, Klonies takes mobile personalization services to a new level by enabling users to determine how they are represented on other people's handsets.

"Klonies has all the makings for a hit, and could become as popular as ringtones, among the valuable youth segment," said Tal Dagan, General Manager Comverse Mobile Avatar Group. "By providing Klonies, mobile operators secure a prime position in the personalization services value chain, and can benefit from increased revenues, loyalty, and an innovative image. The initial response to Klonies has been very positive and trials are currently planned for early 2006."