Jamster Enhances Mobile Content and Entertainment Services Experience

Nov. 21 

Jamster, announced the roll out of a new global brand campaign, simplified subscription plans and an industry- first parental control service, which are designed to create a more valuable mobile entertainment experience for consumers and help solidify Jamster's position as the world's premier mobile content brand.

The brand campaign launches today in the U.S. with a new logo, redesigned web site and new print, online and television ads, which will appear on national and local broadcast and cable networks. The campaign will be extended to Europe, Australia and other countries over the coming months.

In the U.S., the company introduced the Jamster Guardian service, which gives parents control over how their families purchase content. This unique service allows parents to block downloads to the specific mobile phone numbers they want to control by entering the phone numbers directly into the Jamster site under the Guardian link on the bottom of the home page.

"As the entertainment industry evolves, so does the mobile content experience at Jamster," said Vernon Irvin, executive vice president and general manager, VeriSign Communications Services. "Jamster has improved its site and simplified subscription plans, which we believe will help consumers have a more personalized wireless experience that results in greater self expression. Consumers can still access one of the largest catalogs of premium content in the world and have greater confidence in dealing with the most recognized global brand in the industry. Furthermore, by introducing Jamster Guardian and updating our portal and ads, we are executing against our strategy of being the premier provider of mobile content and entertainment services."

Under a simplified Jamster plan structure, consumers will have access to a new monthly plan that bundles two ring tones, three graphics and one game. Ringtones include realtones, polytones, monotones, video ringtones and fun sounds. Graphic credits are redeemable for wallpapers, screensavers, themes and black and white logos and game credits are redeemable for mobile games and mobile software.

Jamster operates in more than 20 countries and has relationships with more than 75 carriers. Unlike other content providers, the company invests millions of dollars promoting its unique mobile entertainment services through television, online and print advertising. Jamster has strong partnerships with major entertainment companies, record labels, movie studios and content publishers, which helps create unique and exclusive content.

In studies recently conducted by Gfk NOP, consumers in the top 25 U.S. markets recognized Jamster for having superior quality content. The brand had notable awareness among respondents and was the only content provider identified by name and recognized for having the best content and advertising. In another study, Jamster was cited as having the highest unaided awareness of non-carrier brands, was considered the "leader in its field" and was found to have one of the most hip and stylish catalogs of all mobile content providers.