Nov. 30, 2005

Twelve Horses, and Mobile Technology Group, have teamed up to deliver redeemable two dimension (2D) tickets and coupons to consumers through their mobile phone. Delivering mobile tickets and coupons promises countless scenarios of transitioning electronic commerce and promotional relationships dependent on the desktop, laptop and landline to the mobile phone.

"Today, most of us will not leave home without a credit card, photo ID and a mobile phone in our pocket or purse," notes David LaPlante, CEO of Twelve Horses. "Businesses -- particularly travel and entertainment brands -- recognize that they must quickly become adept at managing the mobile relationship."

The new mobile ticketing and coupon solution is designed for large travel, entertainment, leisure and consumer product brands that recognize the growing opportunity of the mobile marketing channel. Now businesses can offer their customers the chance to conveniently buy, receive and redeem tickets and coupons with the device are most likely to have in their hand: their mobile phone.

2D Barcodes are the Ticket to Mobile Commerce & Redemption

Built on the combined technologies of Twelve Horses and Mobile Technology Group, 2D Data Matrix barcodes can be delivered to mobile phones. Square in shape and made up of a pattern of smaller black squares, they are replacing with greater frequency the 1D barcodes found on cereal boxes and scanned in supermarkets everywhere. 2D Data Matrix barcodes are much more compact, can contain far more encrypted information, and are less likely to be misread. In other words, it's able to send more information in a smaller space more reliably with greater security and accuracy.

"Delivering tickets and coupons to mobile devices itself is not a new and disruptive concept," states Erick Rodriguez, CEO of Mobile Technology Group. "What's unique is the ability to do this consistently and accurately within a very diverse and challenging US wireless market."

Driving Adoption Beyond Teens With Email, Voice and Web

Consumers have shown they are already comfortable buying and receiving tickets and promotional coupons through Web sites and other ticketing services using email and interactive voice systems (IVR).

"Mobile ticketing and coupon delivery adoption is more likely to be successful if it's part of an existing process," explains LaPlante. "The mobile channel will be adopted by an older demographic more quickly if it's a similar experience to online purchases particularly if it's a brand you already know and trust."