Motive and Red Bend Help Operators Overcome Barriers to Mobile and Converged Service Delivery

Motive, Inc. and Red Bend Software, announced interoperability between the two companies’ solutions, enabling service providers to improve the profit potential of their mobile and converged service offerings.

As new mobile devices enter the market, new services are introduced, presenting exciting opportunities for consumers and increased management challenges for operators. Among the challenges, providers must be able to roll out and provision new services, diagnose and repair problems, and consistently manage services across a range of devices, applications, operating systems and networks – without jeopardizing the quality of the subscriber experience.

To address these challenges, Motive and Red Bend have collaborated to ensure interoperability between their respective service and software management solutions, giving operators end-to-end visibility and control over the entire mobile service delivery chain – from the consumer device to the back-office and network core.

Motive has verified interoperability between its Mobile Service Management solution and Red Bend’s vCurrent® Mobile and vDirect Mobile™ client software, establishing a standards-based reference design for the activation, provisioning, configuration and ongoing management of revenue-generating services. Interoperability was achieved using Open Mobile Alliance (OMA) standards such as Device Management (DM) 1.2 and the Firmware Update Management Object (FUMO) 1.0 enabler.

“With Red Bend’s client software deployed on over 255 million mobile devices worldwide, we are committed to ensuring interoperability of our FOTA and device management software with standards-compliant server solutions,” said Richard Kinder, vice president of technology at Red Bend Software. “By working with Motive, we can offer a standardized interface between an operator’s management systems and applications, and the end-user mobile device. This will enable seamless provisioning and simplified management of a wide range of subscriber services as the worlds of fixed and mobile services converge.”

Red Bend’s vCurrent Mobile enables manufacturers to create firmware updates for mobile devices and for operators and OEMs to deploy and install the updated firmware over-the-air (FOTA). Red Bend’s vDirect Mobile allows remote configuration, provisioning and updating of mobile phones and wireless devices over the air. In a recent study, Ovum, a leading independent market research firm, named Red Bend the FOTA market share leader, powering 49 percent of all new FOTA-enabled mobile phones.

“The more pervasive mobile services and devices become, the greater the expectations of consumers with regard to how easy they should be to purchase, use and maintain,” said Neil Dholakia, Chief Technology Officer at Motive. “Our collaboration with Red Bend enables providers to improve the profit potential of their mobile and converged services while delivering a consistently high-quality experience to subscribers.”