NMS Communications Introduces the Vision CX Video Gateway

Telecommunications services platform provider NMS Communications unveiled the Vision CX Video Gateway, a new carrier-ready media and signaling gateway that will connect more mobile users to video content, fueling mobile video adoption and driving operator revenues around the world. The Vision CX Video Gateway is the first integrated gateway to bridge the gap between 3G mobile phones and IP applications for both video and voice services carried over ISDN and SS7 networks.

Video blogging, video ringback tones, video sharing and video gaming are among the many emerging interactive IP-based applications that operators around the world are adopting to increase subscribers and revenues. These emerging interactive video applications are based on the 3G-324M protocol, which is the de facto standard for communications between a mobile video-enabled handset and interactive video applications back in the network.

The NMS Vision CX Video Gateway is an affordable, all-in-one platform that enables the connection between millions of 3G phones using the 3G-324M protocol and the growing number of IP-based video and audio applications using the session initiation protocol (SIP) standard. This will allow for innovative mobile video applications. For example, a travel agent could send a video of a resort to potential guests to give them a compelling visual demonstration of the destination and surrounding amenities. These types of mobile video applications will continue to multiply as the rate of adoption for 3G video-enabled phones increases, currently estimated by Wainhouse Research to hit 150 million by 2010.

Unlike other video gateways that are limited to only video services, the Vision CX Video Gateway provides dynamic ports that handle both video and voice traffic, saving operators the cost, management effort and space required to support multiple devices. Additionally, the Vision CX Video Gateway integrates SS7 signaling within one device to simplify deployments for carrier environments that require SS7 signaling. Other gateways require operators to run two separate boxes to support SS7 signaling.

“Mobile operators are under constant pressure to introduce value-added services that can attract new customers and increase the ARPU of their subscriber base,” said Daniel Hong, lead analyst at Datamonitor. “In order to do this cost effectively, operators should invest in technologies that are easy to manage, support evolving infrastructure and provide immediate short- and long-term benefits. The Vision CX Video Gateway product simplifies complexities in data centers by collapsing a myriad of features and signaling functions into one single box enabling the operator to focus on applications and services.”