Feb. 20, 2006
VIVO, selects CoreMedia DRM
for their comprehensive digital content services together
with the MMBox/DiNO Platforms, from Portugal Telecom (PT)
Inovacao. VIVO is a joint venture of Portugal Telecom and
Telefonica Moviles and serves over 30 million customers in
Brazil. With CoreMedia DRM and PT Inovacao MMBox/DiNO, VIVO
expands its innovative CDMA based content services for
trusted multi-channel delivery for its premium content
offerings of music and more.
With its comprehensive DRM
technology CoreMedia establishes an interoperable
"end-to-end trust model" for content distribution
on cell phones, PDAs and PCs. CoreMedia DRM offers its
comprehensive DRM technology according to the open OMA
standards and bridging the OMA DRM with the Windows DRM. In
addition CoreMedia incorporates the CMLA specifications in
its OMA DRM 2.0 technology.
"We are proud to
enable VIVO to be at the very forefront of innovative
services for the mobile community", says Dr. Willms
Buhse, Director Products & Marketing CoreMedia.
"It's all about convergence and interoperability in the
global market space to enable premium content distribution
across social networks. And at CoreMedia, we are proud to be
the only provider with OMA DRM installations on all five
continents".
CoreMedia has an
acknowledged expertise in handling premium content such as
music, TV and video on a broad scale, enabling seamless
convergence between different technical platforms and
content offerings. Managing premium content across platforms
and devices has not only a high demand on secure DRM but
also for capable Service Delivery Platforms that can cope
with the high demands of Multi-Site- and Multi-Channel
Management.
The MMBox/DiNO Platforms
provides users with fast and simple access to a vast range
of content types and applications. This platform is
available from PT Inovacao and is considered
as one of the industry's
most robust platforms available for mobile operators,
wireless ASP's or virtually any other area requiring
effective content management and delivery,
Eng. Paulo Nordeste, CEO of
PT Inovacao said, this joint project could be a very
promising start for the Brazilian and southern hemisphere
markets.
"Since we are one of
the largest suppliers of technology for VIVO, we feel very
proud to integrate our MMBox/DiNO platforms with CoreMedia's
Digital Rights Management solution", underline Paulo
Nordeste.