31 July 2007

From 4 August 2007, mobile users in Singapore will be able to enjoy a true mobile broadband experience as StarHub introduces the fastest two-way HSPA service nationwide, the first operator to do so in Southeast Asia.

Often called 3.5G, StarHub consumer and corporate customers will now be able to experience high-speed access in Singapore of up to 7.2Mbps downlink and up to 1.9Mbps uplink with the use of HSDPA and HSUPA technologies respectively. These specifications far exceed 3G services currently available in the Singapore market. No other operator in Singapore currently offers HSUPA.

“With the introduction of our two-way high-speed service, we will now be able to deliver better user experience for consumers and businesses,” said Mr Anil Nihalani, Vice President of StarHub's Mobile Services. “What makes the difference is that the service will allow both the downloading and uploading of large files, such as email attachments in a considerably shorter time than on 2.5G or 3G platforms, helping mobile data users focus their time more on the content and less on the waiting. Over the next few days and weeks, StarHub will be actively introducing new mobile content and services that will benefit from the enhanced user experience, including mobile TV. Specifically, StarHub will be bringing the excitement of Barclay’s Premier League to its 3G and 3.5G mobile platform very soon.”

Continued Mr Nihalani, “We have architected our 3.5G network to be capable of the full HSDPA specification of 14.4Mbps downlink. While actual performance on the HSPA network will depend on many factors, including terminal capability and the applications used, the higher capability of our network provides us greater capacity, so more users can be supported at higher speeds compared to other offerings in Singapore. When it comes to broadband, StarHub believes that the right product for the home is MaxOnline, while the 3.5G network is better suited for out-of-home use.”