Picsel Technologies, announces a commercial agreement with Korea Telecom Freetel (KTF) to bring multimedia services such as news and magazine content featuring industry leading rich interfaces to the mobile devices of KTF’s 13.8 million subscribers.

KTF will launch the service on 1st October using Picsel’s mobile content platform as part of their ‘SHOW’ initiative The SHOW service will ensure subscribers benefit from a wide range of content that can either be pushed to their handsets overnight, or requested as real time downloads. 

Amongst those media publications confirmed include globally recognized brands such as Vogue, The Economist, Esquire, and GQ magazine - all of which Picsel are virtually bringing to life on mobile in the form of rich, dynamic and interactive content.

“Mobiles are no longer devices, they are the global channel of choice for interactive communication,” said Dong Won Lee, Vice President, KTF. “Today, with Picsel, we are announcing the arrival of the true user experience - irrespective of device or screen size, mobile content is 100% accessible and 100% enjoyable.”

“KTF is accelerating growth in the Korean market by recognizing both the power and the flexibility of the mobile channel,” said Imran Khand, CEO & Co-Founder, Picsel Technologies. “In the past the barrier to creating lucrative business from mobile content has never been the creation of the content but its presentation and delivery. This is no longer the case. We are delighted to be KTF’s partners at the launch of this new service.”

KTF customers will be able to experience the colour, vibrancy and rich detail of traditional content through Picsel’s Mobile Content Solution. Picsel will also provide editing tools and its server based solution allowing content providers to receive requests from subscribers and process them in real time. The service will support Wireless Internet Platform for Interoperability (WIPI C) complaint handsets.

Over the last year, content providers including Associated Press, Informa Telecoms & Media, PriceRunner UK and Yankee Group have worked in partnership with Picsel, utilizing its technology to deliver on-device portals, which present their content with an unprecedented level of quality and user experience to mobile customers.