Nokia and China Postel strengthen
strategic cooperation
March 07, 2008
Nokia has signed a strategic partnership agreement with
China Postel Mobile Communication Equipment Co., Ltd. of
China P&T Appliances, bolstering the strong existing
relationship between the two companies. Mr. David Tang,
Vice President of Nokia China, and Mr. Tan Xinhui,
Chairman of China Postel, signed the agreement on behalf
of the two parties. China Postel is expected to purchase
mobile devices valued at approximately USD 2 billion
from Nokia in 2008. In addition, both parties have
agreed to strengthen strategic ties, especially with
regard to channel development, resource investment, and
marketing management.
"As the largest mobile phone manufacturer in both the
global and Chinese markets, Nokia considers China a
strategic market and a significant base of
manufacturing, R&D, and innovation," said Mr. David
Tang, the Vice President of Sales, Nokia China. "With
its impressive product portfolio, in-depth localization
strategies, successful channel construction, and
constantly improving brand loyalty, Nokia has been a
leader in the Chinese mobile phone market since 2004."
Nokia, the world's largest mobile phone manufacturer,
and China Postel, China's largest mobile phone
distributor, enjoy a long-standing partnership that
continues to strengthen with time. This new partnership
agreement marks a significant milestone for both
parties.
Mr. Tan Xinhui, President of China Postel, said: "We
have improved our core competitiveness through resource
integration and established a comprehensive channel
network. Through our market-driven and customer-oriented
service concept, we have become a mobile device sales
and telecom value-added service provider. We believe the
new agreement will deepen our cooperation with Nokia and
enhance the leading positions of both companies in our
respective fields."
As a subsidiary company of China P&T Appliances, China
Postel has become a provider of mobile phones and is
actively involved in China's telecom service industry.
With a comprehensive distribution network for both
products and services, China Postel has been the leading
distributor on the China mobile phone market for nine
consecutive years, and enjoys a current market share of
nearly 30%. Since the collaboration between Nokia and
China Postel began in 1998, the scale and depth of the
cooperation between two parties has deepened and
expanded.
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