Mobile TV is on the Air in the Philippines

Boredom may no longer be a problem for millions of Filipinos waiting for buses, trains or service at a restaurant now that Globe Telecom is offering mobile TV to its subscribers in a service built on NMS Communications’ technology. The Philippines’ second-largest mobile operator, Globe Telecom, is offering Mobile TV on 3G, enabling users to watch their favorite live or made-for-mobile TV programs when and where they want.

Globe Telecom subscribers can now use their 3G capable phones to make a video call to a dial-in number and start their mobile TV experience. Subscribers have six channels to choose from where they can watch live feeds of CNN, three local broadcast television channels, sporting events as well as made-for-mobile looped videos of news, cartoons and entertainment content.

“The Mobile TV on 3G solution puts us at the forefront of the mobile TV revolution. We look forward to putting TV in the hands of our subscribers,” said Enril Magdato, business development manager for the Multimedia Business Group of Globe Telecom.

The 3G Mobile TV solution, deployed at Globe Telecom through a local NMS systems integration partner, does not require any software download and can be used in almost any 3G phone without configuration, enabling service providers like Globe Telecom to take advantage of the latest mobile multimedia technology.

“Mobile phones have transcended simple two-way conversation,” said Jamie Warter, vice president of marketing, NMS Communications. “Mobile TV, whether broadcast or video on demand, is primed to deliver more revenue and happier customers. Globe Telecom is one of the pioneers fueling worldwide momentum.”