Alliance Continues Motorola's Drive to 'Connect the Unconnected' in India;

Bharti Teletech to Leverage Its Distribution Network for Motorola handsets & amp; accessories

Nov. 14 

Motorola has joined forces with Bharti Teletech Ltd. in a strategic agreement that extends Motorola's reach across metros, cities and to the smallest towns in India. 

Today's announcement gives Motorola unprecedented breadth of distribution through one of the widest retail networks for phones in the country.

Bharti Teletech's access to the burgeoning rural market is a perfect match for Motorola's efforts to 'connect the unconnected' by providing handsets like the new C113a suited to mass-market users. Their broad distribution to urban cities also allows Motorola to reach the growing population of professionals eager for the latest high-end handsets including the award winning RAZR V3.

Motorola's agreement to extend the availability of its products for consumers in the market through Bharti Teletech's national distribution presence* underscores Motorola's continued commitment and focus in India. Combining, 'Beetel', one of the strongest brands of Bharti Teletech in India, with Motorola's internationally recognised brand, opens a world of new opportunity for mobile consumers.

Motorola is committed to delivering on its vision of connecting the unconnected here in India. Together with Bharti Teletech's outstanding distribution network we will bring even greater reach and choice of mobile communications to consumers in India wherever they are," said Allen Burnes, Corporate Vice President, High Growth Markets, Mobile Devices Business, Motorola Inc. "Our new and exciting portfolio extends across all tiers and will bring both added value and choice for consumers in India."

Mr. Rakesh Bharti Mittal, Vice Chairman & Managing Director, Bharti Teletech, said, "Our relationship with yet another telecom major, Motorola, is a further endorsement of Bharti's superior distribution and its quality practices. Bharti has had the privilege of joining with best-in-class, blue chip companies, from around the world that have come and joined hands with Bharti, at different stages, to develop the telecom sector in India. Our understanding of the Indian market, a strong brand presence, distribution reach across India; the experience and expertise of marketing products to the Indian customer should be a perfect match for Motorola's growth strategy in India. For Bharti, the alliance helps us further widen our product portfolio and also leverage economies of scale."

"Our new relationship with Bharti Teletech is extremely significant and helps Motorola in its efforts to connect the unconnected," commented Sudhir Agarwal, Director-Sales, India, Nepal & Sri Lanka, Mobile Devices, Motorola India Private Limited.  "We are committed to increasing our presence and investment in the Indian market and this news is a major step towards it."

Mr. Pawan Kapur, CEO, Bharti Teletech, said, "We are happy to be a part of Motorola's plans in India and our customers can now look forward to a wide range of technologically advanced GSM handsets from our stable. I am confident that the alliance would be mutually beneficial for both the companies and the future would see us growing and further strengthening this strategic alliance."