Convergence to a wireless world.
Microsoft Expands Consumer
Reach of Windows Mobile
Phones With Sony Ericsson
Feb. 10
Microsoft Corp. announced that
Sony Ericsson will
deliver a new Windows Mobile
phone, the XPERIA(TM) X1, which
blends mobile
Web communication and multimedia
entertainment, to meet consumer
demand for a premium mobile
experience for work and play.
"People should be able to have
phones that deliver what they
need
throughout the day and stay
connected with today's broad
array of on-demand
information and entertainment no
matter where they are," said
Pieter Knook,
senior vice president, Mobile
Communications Business,
Microsoft. "Our
shared vision with Sony Ericsson
is to make the concept of 'One
Phone for
Your Life' a reality and finally
give consumers the freedom of
true
mobility."
The XPERIA X1 from Sony Ericsson
lets users choose from a dynamic
range
of activities for work and play
backed by the familiarity of
Microsoft
Windows and extensive
availability of Windows Mobile
applications and
services. To be introduced in
the second half of 2008, XPERIA
X1 is the
first phone to realize the
vision of XPERIA, a new Sony
Ericsson sub-brand
that reflects a premium
experience of energized
communication.
"XPERIA is our promise to think
foremost about user experience
and to
deliver on our goal of providing
a true premium experience -
anytime,
anywhere, anything, with
anyone," said Rikko Sakaguchi,
head of Portfolio
and Proposition at Sony
Ericsson. "By working with
Microsoft on the XPERIA
X1, we have been able to couple
our excellence in creating
compelling
consumer propositions with the
productivity capabilities of
Windows Mobile
to deliver a seamless blend of
mobile Web communication and
multimedia
entertainment within a
distinctive design."
Sony Ericsson is the latest
leading device manufacturer to
design and
market mobile phones based on
the Windows Mobile platform. The
company sold more than 100
million handsets in 2007 and
excelled in sales of imaging and
music-enabled devices, such as
Cyber-shot and Walkman phones.
In fiscal
year 2007, Microsoft sold 11
million Windows Mobile licenses
and expects to
sell more than 20 million
licenses in fiscal year 2008,
making Windows
Mobile a leading smartphone
platform globally. With the
addition of the
XPERIA X1 from Sony Ericsson,
four of the world's top five
makers of mobile
phones will ship Windows Mobile
devices in 2008.
"The agreement between Microsoft
and Sony Ericsson is undoubtedly
a
win- win for both companies,"
said Lars Vestergaard, research
director,
European Wireless and Mobile
Communications at IDC. "Marrying
the power and ease of use of the
Windows Mobile platform with the
advanced consumer
features Sony Ericsson is known
for has the potential to reach
the 'sweet
spot' for mobile phones."
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