LiveWire Mobile Selected as Vodafone Portugal’s Ringback Tone Service Provider

LiveWire Mobile, announced that Vodafone Portugal, has selected LiveWire Mobile as its partner to provide complete ringback tones services. The selection of services will enable Vodafone Portugal to provide its customers with advanced ringback service features powered by LiveWire Mobile’s Infuse Personalization Platform and Achieve Marketing Services program.

LiveWire Mobile is upgrading Vodafone Portugal’s existing platform to leverage LiveWire Mobile’s newest market-leading features and to pave the way for future ringback services. LiveWire Mobile’s Infuse Personalization Platform, a complete end-to-end service delivery platform, will power a complete personalization capability and an improved mobile experience for Vodafone Portugal customers.

Joel Hughes, president, LiveWire Mobile, said, “Vodafone Portugal clearly stands out as a top performer in delivering ringback tones to their customers. We are pleased to bring our expertise in mobile personalization together with Vodafone Portugal’s marketing acumen to reach even greater subscriber penetration rates. Our roadmap of innovative ringback services is aligned with Vodafone Portugal’s goals of offering the best in class products and services and improving the customer experience.”

António Carriço, global products and innovation director at Vodafone Portugal, said, “We have found that mobile personalization, specifically ringback tones, is becoming steadily more important to our core market. Our decision to partner with LiveWire Mobile was based on their market-leading capabilities and their deep level of commitment in delivering an outstanding solution for our customers.”